Thinking on the brand marketing of mobile power supply

P2 is that writing this article the initial reason is read another blog article, probably is that now the smart phone homogenization problems for mobile power, homogeneity is more serious, often in the industry to understand the information should know, in 2011 second half of the year, relatively prosperous Yu Bo, electricity, PISEN the brand, and to the end of 2012 to business platform as an example, at least take out of not less than 500 mobile power brand, but we went to take a closer look at the 500 brands of mobile power supply, it can be said, he looks almost, almost. That's what the industry says.
Homogenization of the formation, the brand has become an important factor in price impact
Homogenization has been formed, which is the development of any one industry practice, we should have heard before saying: you ask a lot of knowing something, this is an industry". And when the industry is mature, we are just the details of the distinction between the.
Now the power to move the market, we can that they are all the same, no what too many innovations or characteristics, is nothing more than a charge only, because this is the essence of mobile power, whether large or small brand brand, they do this, and have done a good job.
In addition digression, an additional point, wireless charging may is a mobile power supply new trend. At the same time, wireless charging may will pull the distance between the price between the mobile power supply. Because there are some technical content of wireless charging. But according to the author's understanding, and now the wireless charging is still only conceptual, perhaps the major mobile power manufacturers can be a lot of attention to the development of technology.
From the actual market, consumers in the purchase of products, the brand is an important factor, if you do not have their own brand influence in the industry, this is a manifestation of the drawbacks.
Brand in the dual brand operation strategy
In fact is pretty tangled in a thing, the development of the market not to "ideal" as defined in the standard, even under a clear industry standard, peer vicious struggle is ever present facts. Of course, in an industry, the brand has a large brand sales and price strategy, while small brands also have a small brand of survival.
The characteristics of big brands is that good channels, capital adequacy, the advantage of small brands is flexible and price advantage, many large enterprises the most irritated is small business price war, and small enterprises the most irritated is big business not to their survival chances, but the market of the hard truth is survival! Do not survive, enterprise how to, so each industry are no can avoid must face price war! So many large enterprises in the formulation of marketing strategy, many will be double brand strategy. Mobile power industry operation of dual brand enterprises are not in the minority.
Operation double brand is nothing more than two things, the first is the main brand flagship high-end. The second is a sub brand flagship low-end price war, with the biggest small brand enterprises. The so-called fame and fortune! This is believed in the mobile power industry in 2014 the world will be more prominent.
Walking on two legs, electricity providers and channels of the game
So we do some traditional enterprises, electricity supplier for the concept is sniffy, the reason is not convenient to control prices, profit of the channel can't be guaranteed, and for some small businesses, you can quickly solve two big problems, the first is the funds back to the rope. The reason is that the business is the first payment after delivery. The second is to enter the market quickly, and solve the channel construction after a considerable period of time.
And now the situation is that business is becoming more and more popular, according to China's largest electronic business platform, lynx, released last year, data, 2012, electricity sales total more than ten thousand billion, which means that the change of the majority of users to purchase. From the real data point of view, online shopping is still concentrated in a second tier cities, three or four lines of mainland cities, is still relatively weak place. From the net business, market development has a long way to go. But the network has changed the pattern of the market.
Mobile power supply in the electricity business performance, we can see the very characteristics of the side, to Tsum, Yoobao, P2, for example, they now are mainly in the construction business, such as PISEN also launched a own business platform "Huiyuan", and Yu Bo according to get some news, lynx and sign on the billion of orders. With this variety, the product can only through the day of the cat's two straight points in 2012, sales of 2~3 billion, it can be said, can not be called a net sales of the miracle.
Walking on two legs, has become an important change in daily use products enterprises, electricity providers and channels are very important. Mobile power industry in the electricity business this way, believe it will go more positive.portable charger wholesale portable charger factory portable charger manufacturer portable charger supplier portable charger card reader data cable charger car charger balance scooter portable charger kingree portable charger pineng portable charger perkin portable charger exmight portable charger arun portable charger aixun portable charger